Acquisition Marketing
Audience Segmentation
Customer 360
Identity
Journey Orchestration
Agentic AI has redefined enterprise sales, customer service, HR and talent acquisition. Now, it’s empowering marketing teams to do what they do best—only better. With marketing agents, campaign, ops, and growth and retention teams now have a secret weapon: an enterprise data expert that can instantly segment audiences, surface insights, generate reports and more—simply by asking.
It’s a powerful tool, and it’s coming as organizations everywhere prepare for the next phase in the evolution of AI.
The need for AI marketing agents has never been greater
Despite years of investment in martech and AI, marketing teams are still stuck in the same grind: too much data, not enough clarity.
Tools don’t talk to each other. Models are black boxes. And getting a straight answer often means opening a ticket or pulling in someone from engineering.
It’s a costly slowdown—and one that affects every function in the marketing org.
Specifically:
Go-to-Market teams are under increasing pressure to drive revenue growth, customer retention and personalization at scale. But they lack the tools to transform customer data into impactful campaigns. They need AI that works with their enterprise data and automates work.
Marketing Operations and Martech routinely struggle with integrating and scaling an overly complex and disparate marketing tech stack. They need AI that reduces complexity for the marketers using their tech stack, improves data access for non-technical users, and automates workflows.
Growth & Retention Teams, who are tasked with customer acquisition, personalization, churn reduction and campaign optimization, often have a limited view of customer data—with equally limited capabilities for segmentation, etc. They need AI agents that segment audiences, deliver insights and act in real time.
Enterprises with complex customer data ecosystems, especially in industries like retail, financial services and telecom, have even sharper expectations—and consequences—for getting customer experience right is key and leveraging first-party data effectively.
These teams are united by a need for secure, enterprise-ready AI that integrates with their existing data environment and accelerates time-to-value without sacrificing compliance, governance or flexibility.
The solution: pre-built, easy-to-use AI marketing agents
Now, that need is being answered. Uniphore’s AI Platform is enabling AI transformation for enterprises everywhere. With a unified, composable architecture, the platform allows organizations to bypass the data challenges that keep AI projects stuck in pilot mode. As a result, businesses can now fast-track their agentic AI initiatives—including the deployment of AI marketing agents for specific use cases.
These marketing agents enable enterprise marketing leaders and teams to operationalize AI to drive measurable impact—without relying on complex technical workflows or waiting for centralized IT teams to deliver.
Our pre-built, enterprise-grade AI agents are specifically designed for marketing teams: ready to use, fully customizable and powered by your own customer data. With marketing agents, marketers can take action instantly without relying on data science teams or undergoing massive data migrations.
What is agentic marketing?
Simply put, agentic marketing involves the application of AI agents to carry out core marketing functions. Fueled by enterprise customer data and powered by AI, marketing agents can help teams (including those mentioned above) operate hyper-efficiently, answering critical questions, generating actionable insights and optimizing the martech ecosystem—all in real time.
Just how much will agentic AI impact the marketing experience? As we shared in our earlier article “How Agentic AI is Transforming the Workplace,” Gartner predicts that 33% of enterprise software applications will include agentic AI by 2028. And like agentic applications for customer service and sales, those that adopt marketing agents early will have a considerable advantage over their industry peers.
Uniphore agentic marketing: AI agents purpose-built for marketers
Uniphore agentic marketing introduces a new suite of AI-powered, human-in-the-loop agents that make complex data work easier for marketers by allowing them to interact with the platform using natural language. These Marketing Agents are designed around real business-user workflows and powered by natural language, making it easy for marketers to get things done without learning new tools or navigating complex interfaces. Whether it’s building a segment, surfacing insights, or launching a campaign, users can simply ask and act. By aligning with how marketers actually work, these agents empower enterprise teams to operationalize AI and drive measurable impact with speed, simplicity, and confidence.
How does it work? Our agentic marketing solution draws its power from two key layers housed within our innovative AI engine:
Agents Layer
This AI infrastructural layer uniquely combines:- Out-of-the-box enterprise agents for fast time-to-value
- Composable infrastructure, which allows you to bring your own data, models and orchestration stack
- Optimized prompt tuning to improve agent performance and reliability
- Scalability for large-scale CDP and enterprise data—ideal for high-volume marketing environments
Composable Data Layer
This data-layer enables enterprises to use their data instantly—no complex data migrations or extra copies. Because Uniphore integrates AI agents directly within the Composable CDP (which plugs into where the customer data already lives), that means:
- No need to copy or move data across systems
- Deep understanding of behavioral, transactional and identity data
- Seamless activation across channels, powered by orchestrated workflows
Together, these layers enable enterprises to quickly and easily develop, deploy and scale AI agents for a variety of marketing purposes. So, whether you’re running thousands of campaigns across brands and regions or experimenting with new segmentation strategies, you’ll be able to handle high-volume data queries and transformations, cross-channel journey orchestration and secure model deployment and governance.
That’s the power of enterprise-scale agentic marketing.
Key use cases of Uniphore’s AI marketing agents
There’s no doubt: marketing needs agentic AI. But how can marketing teams build a business case for this game-changing technology? By focusing on sharp use cases, like those below, that deliver maximum impact with minimal effort:
Platform Search Agent
Use semantic search to find platform components—attributes, audiences and more—instantly with AI that understands user prompts—improving discoverability and speeding up workflows.
Audience Segmentation Agent
Instantly identify and build high-impact audience segments using plain English prompts—no SQL or data science needed. Fine-tune segments based on behavior, purchase history and engagement patterns.
Product Knowledge Agent
Answer user questions in real time using indexed product documentation with a natural language assistant embedded in the UI.
While these AI marketing agents address the most critical—and impactful—use cases today, they are just the first of many. Over the coming months, Uniphore will be releasing additional AI agents, enabling LOB users to get even more value from enterprise AI that is trained on their data.
The future of marketing is powered by agentic AI
Agentic AI is the next evolutionary step in the AI timeline. Soon, every part of the enterprise will be supported—and optimized—by AI agents that are purpose built and enterprise scale. And for marketing teams tasked with growing revenue, streamlining acquisition and engaging with customers that increasingly expect AI-driven experiences, the moment is now.
With Uniphore Marketing Agents, we’re not only enabling marketers to work more effectively and efficiently. We’re bringing marketing as a whole closer to our broader mission: to make AI a transformative force for business by making it usable, secure and impactful from day one. By bridging the gap between the simplicity of consumer AI and the scale, security and composability required by enterprises, our agentic approach empowers marketing teams to lead the next stage of AI transformation. And it couldn’t come soon enough.
