How to Build a Business Case for a Composable CDP

Need to build CDP buy-in across your team? We’ve got you covered.

Buying a customer data platform (CDP) isn’t a solo activity — it’s a team effort — and it requires a strategic approach.

In our guide, we’ll show you how to connect the capabilities and use cases of a CDP with your organization’s strategic goals to demonstrate its value through clear ROI, operational benefits and futureproof flexiblity for advancements like AI that will get your whole team excited about what’s next.

We’ll walk you through how to build a business case for your CDP with:

Our 5-step framework for building a business case and demonstrating value with a CDP
Stories from customers like Northwest Bank and Brightspeed
A maturity matrix to help understand gaps in your customer journey
Ways you can measure financial impact

How to Build a Business Case for a Composable CDP

Products

Company

Information

Insights

Search