CDP Agent
The AI-First, Composable CDP That Delivers Personalization at Scale
With a composable architecture, you can activate customer data anywhere in the customer experience, seamlessly integrating with your AI stack to drive tailored interactions, deeper engagement to increase revenue.
AI-First CDP for Smarter Engagement & Growth
Uniphore’s AI-powered CDP Agent connects seamlessly to your existing data, delivers real-time insights, and automates personalization so you can cut acquisition costs, reduce churn, and drive loyalty without complex integrations or manual work.
Put AI at the Center of Your Customer Strategy
Real-Time, AI-Ready Data
Connect to your existing data sources without copying or migrating. Our zero-copy architecture makes your customer data instantly actionable.
Predictive Insights That Drive Action
Anticipate churn, identify high-value customers, and trigger next-best actions with AI agents designed to personalize every touchpoint.
Automated Personalization at Scale
Activate campaigns, optimize journeys, and deliver the right message at the right time — automatically, across all channels.
Webinar
From Siloed Data to Scalable CX: Quicken’s Shift to Audience-Centric Marketing
Join us for a Tech-Talk Webinar with marketing experts from Quicken and Uniphore.
How Top Brands Are Turning Data Into
Marketing Action
Marketing teams across industries use Uniphore to eliminate bottlenecks, act on insights instantly, and drive measurable results.
Turn Customer Data Into Fuel for Marketing AI Agents
Uniphore’s composable CDP Agent makes your data instantly actionable — no migrations, no complexity. Power segmentation, personalization, and journey orchestration with agentic capabilities that drive real business outcomes.
Composable Customer Data Platform & Identity Resolution
Get a unified customer view with a secure, hybrid, zero-copy, and composable architecture. Manage and resolve identities across anonymous and known customers from all sources while maintaining privacy and compliance.
AI-Powered Audiences & Journey Orchestration
Explore, augment, and activate hyper-segmented audiences with AI-driven insights and predictive models. Launch, test, and optimize omnichannel journeys across owned and paid channels using out-of-the-box integrations and an intuitive drag-and-drop UI.
Real-time CX
Combine streaming and historical data to inform real-time customer experiences across online and offline channels, even from data in the warehouse.
Analytics
Gain real-time insights into customers, campaigns, and platform performance with built-in dashboards. Integrate your own analytics tools for deeper analysis.
” Uniphore serves as an activation layer on top of our Databricks environment so that’s just been a game-changer. With a composable model, no longer having to duplicate databases will be huge for us. With our previous solution which was not composable, data movement was expensive, performance within the system lagged and it just could not keep up with our scale. “
Glen Shillinglaw, Former Head of Global Marketing Operations
- 65% faster time to market
- 5X reach for acquisition audiencing
- 71% more conversions
” This new breed of CDPs is way progressive beyond traditional DMPs. We can leverage those capabilities to allow us to go beyond a single vehicle of activation, and start to really go the modern approach of digital marketing to get to this cusp of innovation with omnichannel activation. This partnership is key in allowing us to get to the future state, and orchestrate that with some level of smarter frequency management and customer engagement. “
Ellen Zaleski, Director of Global Adtech
- 70% decrease in revenue risk with shift to 1P audiences
- 45% increase in digital performance
- 70% increase in operational efficiency
” Integrating the Uniphore Customer Data Platform with the Databricks Platform has empowered our marketers with data and analytics, enhancing their ability to engage customers and achieve higher customer lifetime value. “
Manish Agarwal, VP of Data, Analytics & Insights
- 324% increase in click-through rate
- 68% decrease in cost per click
- 28% boost in return on ad spend
” Our investment in a CDP has allowed us to build audiences that are more intelligent so we can activate our first-party data with precision. “
Grant Germano, Martech Strategy Lead
- 76% decrease in cost to acquire a new customer
- 150% increase in paid media conversion rate
- 5X increase in audience size and match rate
Learn More with these CDP Agent Resources
Frequently Asked Questions
Unlike traditional, pre-packaged CDPs, our hybrid composable architecture provides enterprises with full control over their data while integrating seamlessly with their AI and analytics stack. This approach enables advanced insights, real-time activation, and future-proof flexibility — without vendor lock-in.
The CDP Agent enhances your first-party data by appending behavioral and demographic insights from premium third-party sources, improving segmentation, targeting, and campaign effectiveness.
Uniphore’s CDP agent reduces acquisition costs by activating real-time, AI-ready intelligence from existing data, enabling precise targeting, ad suppression, and automated personalization at scale — streamlining segmentation and campaign execution, boosting conversion rates while cutting wasted spend.
The CDP Agent drives retention and loyalty by using AI to continuously predict churn, recommend next-best actions, and personalize engagement across the customer journey. It automates audience targeting and real-time decisioning to keep customers engaged, satisfied and coming back without manual effort.
You can get started with CDP Agent by requesting a demo. Our team will work with you to assess your needs, integrate with your existing data warehouse and marketing stack, so you can quickly experience the platform’s impact and see how it drives results for your business.