ActionIQ 

The AI-First, Composable CDP That Delivers Personalization at Scale

With a composable architecture, you can activate customer data anywhere in the customer experience, seamlessly integrating with your AI stack to drive tailored interactions, deepen engagement, and boost revenue.

Turn customer data into AI‑powered personalization, from audience segmentation to journey orchestration

ActionIQ is a new kind of composable CDP for enterprise brands to grow faster and deliver meaningful experiences. Its unique composable architecture gives marketers easy and secure ways to activate data anywhere. Now part of Uniphore, ActionIQ brings native AI capabilities to the CDP – bridging data, AI and CX.

AI-driven customer data and personalization at scale

Activate customer data securely without moving it
Keep data where it lives with hybrid composable architecture. Avoid duplication, ensure compliance, and integrate effortlessly with your AI stack.
Deliver real-time AI-powered experiences at scale
Built for high-performance enterprise use cases, ActionIQ processes massive data loads instantly – powering real-time personalization, faster insights, and seamless engagement across every channel.
Empower marketing teams with AI-driven insights
Unlock AI-powered segmentation, analytics, and journey orchestration in an open, flexible platform – helping marketing and data teams drive more impactful, data-driven customer experiences.
Maximize ROI with the #1 CDP in customer satisfaction
Deliver measurable impact for CX and data teams, increasing engagement, efficiency, and revenue. With industry-leading support, you get a trusted partner in your AI-driven transformation with proven results.

Campaigns that drive revenue across the customer lifecycle

131%

Acquired Customers

 

71%

Conversions

 

30%

Repurchase Rate

 

28%

Return on Ad spend

CDP Market Guide 2025

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ActionIQ key features

Composable customer data platform

Unify data from every touchpoint, creating a single, source of customer truth. Maintain full control while democratizing data across teams, activating it anywhere with scale and flexibility – no data copy required.

Identity resolution

Manage and resolve identities across anonymous and known customers from first, second-, and third-party sources of your choice, respecting privacy regulations.

Audience center

Explore, augment and activate hyper-segmented self-serve audiences enriched with AI-powered insights and predictive models that drive your campaigns.

Journey orchestration

Launch, test and optimize omnichannel journeys across hundreds of out-of-the-box integrations for both owned and paid channels with a drag-and-drop UI for marketers.

Real-time CX

Combine streaming and historical data to inform real-time experiences across online and offline channels – even from data in the data warehouse.

Analytics

Gain real-time insights into customers, campaigns, and platform performance with native dashboards. Integrate your own analytics tools for deeper, tailored analysis – whether in-house or with a system integration partner.

Discover how ActionIQ's Composable CDP empowers marketers and advertisers to activate data anywhere—while delivering seamless experiences across every touchpoint.

Composable Architecture

Activate customer data where it lives - without moving it - while marketers keep the same no-code experience with ActionIQ HybridCompute.

ActionIQ for Marketers

Create a consistent experience across the customer lifecycle to increase loyalty with every interaction.

ActionIQ for Advertisers

Design targeted acquisition campaigns, with highly personalized, omnichannel experiences that increase conversions.

Learn why industry leaders choose ActionIQ

25% increase in customer lifetime value

e.l.f Beauty leverages AI-powered audience insights and personalized customer journeys to fuel growth and increase brand loyalty.

Read e.l.f’s Story

38% boost in resubscribe rate

The Washington Post drives subscription growth by optimizing the customer lifecycle, increasing engagement, and improving retention rates.

Read the Washington Post’s Story

50% higher return on ad spend

How Atlassian’s composable stack moves fast

Atlassian accelerates campaign performance by reducing complexity, improving audience targeting, and maximizing marketing efficiency.

Read Atlassian’s Story

With ActionIQ, we were able to unlock personalization capabilities at the subscriber level. The Post now offers tailored messaging and recommendations based on granular behaviors and individual characteristics.

The logo for The Washington Post.

Anjali Iyer 
Chief Subscriptions Officer

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Action IQ is named a leader in the forrester wave: 2024 customer data platforms

Frequently asked questions

Unlike traditional, pre-packaged CDPs, ActionIQ’s hybrid composable architecture provides enterprises with full control over their data while integrating seamlessly with their AI and analytics stack. This approach enables advanced insights, real-time activation, and future-proof flexibility—without vendor lock-in. 

ActionIQ enhances your first-party data by appending behavioral and demographic insights from premium third-party sources, improving segmentation, targeting, and campaign effectiveness. 

Customers see at least a 2X increase in conversion rates by leveraging unified customer intelligence to create personalized experiences that precisely match individual interests—driving more efficient customer acquisition. 

By applying customer intelligence and predicting lifecycle stages, ActionIQ enables personalized engagements that increase retention, boost customer lifetime value, and drive loyalty marketing success. 

You can get started with ActionIQ by requesting a demo. Our team will work with you to assess your needs, integrate with your existing data warehouse and marketing stack, so you can quickly experience the platform’s impact and see how it drives results for your business.  

Explore ActionIQ resources

Guide

CDP Market Guide 2025

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Guide

How to Build a Business Case for a Composable CDP

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Guide

Go From Lead to Loyal Faster

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See how ActionIQ helps create segments and journeys—fast