Composable Architecture

Turn Your Data Warehouse Into a CDP 

Say goodbye to data copy with the only zero-copy CDP. A warehouse-agnostic approach lets teams select their preferred data infrastructure while providing marketing teams with an advanced no-code interface. 

Go from cloud to customer fast with HybridCompute

HybridCompute natively supports a composable CDP deployment and provides full control over where to access and query data via native reverse ETL capabilities. Access and query data from more than one cloud with cross-cloud query and connect your warehouse to real-time infrastructure powering the customer experience. 

Screenshot of ActionIQ HybridCompute

Connect, activate, and scale customer data—without a single copy 

Unlimited scale
Auto-adjust and auto-scale for any workload in real time with unlimited computation power.
Security and control
Choose where data is stored and queried to improve security and fit existing technology investments.
Better performance
Reduce operational effort, increase productivity and cut down on unnecessary technology costs.

Integrate with your warehouse, your lakehouse or both – we've got you covered 

The results speak for themselves 

400M

records processed in seconds  

85%

faster campaign launch time

3 week

setup with HybridCompute

65%

decrease in audience creation time

Is your CDP ready for AI? 

Our complete 2025 CDP Market Guide breaks down everything you need to know to make the right investment – from AI-driven personalization to composable architecture. 

Achieve a composable architecture with HybridCompute 

Scalable
infrastructure

Automatically scale computing capacity at query time to handle high activity. Execute all queries at the same time instead of waiting for others to finish.

Zero copy
architecture

HybridCompute lets you copy all, some, or none of your data to ActionIQ via its native reverse ETL capabilities. Push queries to your data warehouse or wherever data is stored and leverage the results using ActionIQ solutions.

Warehouse
agnostic

Connect to your existing IT infrastructure so you can scale faster, without the need to rip and replace your infrastructure or move data.

No-code UI

The same, easy-to-use interface for marketers and business users — no matter where data is stored.

See the results

71% increase in conversion with better audiencing

Atlassian scaled their business and improved performance with ActionIQ by Uniphore’s composable architecture.

3 week setup with a Composable CDP

Brightspeed activates Google BigQuery faster with ActionIQ by Uniphore, taking only 3 weeks to set up and minutes for attributes created in the warehouse to appear in the UI.

75% decrease in deployment time

With a Composable CDP on their Amazon Redshift CDW, Liberty Latin America launches use cases faster with an easy-to-use UI.

Previously our sole focus was on a marketing cloud. With ActionIQ at the center of our stack, we can now unify data from numerous sources in Databricks and enable marketers to access it to create audiences and omnichannel journeys themselves.

Manish Agarwal
VP of Data Analytics & Insights

Frequently asked questions

Composable architecture enables businesses to tap directly into their data warehouse or lakehouse, activating data where it already lives. Instead of duplicating or moving data, this approach ensures seamless integration across systems, improving efficiency, governance, and scalability. 

Uniphore’s composable architecture optimizes performance by enabling seamless data flow between systems, reducing latency, and eliminating unnecessary data duplication. By integrating directly with your existing data infrastructure, it ensures faster, more reliable access to insights while maintaining governance and security.

Uniphore’s composable architecture offers:

  • Flexibility – Connect with your preferred data warehouse or lakehouse
  • Efficiency – Reduce data redundancy and streamline workflows
  • Scalability – Adapt to changing business needs without heavy reconfiguration
  • Governance – Maintain control over data access and security 

Uniphore adopts a warehouse-agnostic approach, seamlessly integrating with leading data warehouses and lakehouses, including Snowflake, Google BigQuery, Amazon Redshift, Databricks, Teradata VantageCloud and more. 

Getting started is easy. Contact our team for a personalized consultation, or explore Uniphore through a demo to see how it fits your needs.

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See why marketers love Uniphore