ActionIQ for Marketing

Grow Faster with Self-Serve Access to Customer Data 

Create a consistent experience across the customer lifecycle to increase loyalty with every interaction. 

Optimize every customer touchpoint to maximize value 

Create a single golden record for your customers to keep them coming back for more.  ActionIQ by Uniphore’s complete customer experience solution gives you the intelligence tools to turn your customer data into hyper-targeted campaigns and customer journeys that drive loyalty, engagement and growth.

Better experiences across the customer lifecycle 

Hyper-segmented audiences
Self-serve high-precision audience segments powered by historical data, real-time behavior, and predictive models. Target and personalize at the segment-of-one level. 
Real-time customer experiences
Serve hyper-relevant content by combining rich customer profiles with real-time behavioral signals. Deliver personalized experiences in-the-moment across all interactions.
Omnichannel orchestration
Orchestrate seamless journeys across all channels and touchpoints through pre-built integrations. Eliminate silos and connect data sources for unified customer experiences. 

The results speak for themselves

Our customers have improved key marketing goals by double digits. 

50%

decrease in
acquisition costs   

30%

increase in
repurchase rate   

25%

increase in customer
lifetime value

Is your CDP ready for AI? 

Our complete 2025 CDP Market Guide breaks down everything you need to know to make the right investment – from AI-driven personalization to composable architecture. 

What you get with Uniphore's marketing solution 

GenAI-powered marketing

Design audiences in natural language requests and get AI-driven recommendations.

Real-time experiences

Power real-time experiences with sub-second access to data.

Hyper-segmentation

Dynamically segment audiences to deliver personalized experiences at scale. 

Self-serve data

Launch campaigns quickly and easily with a self-serve interface — no coding needed. 

Key marketing use cases 

Welcome
series

Bring first-time buyer into your brand’s fold through targeted welcome messaging that fosters loyalty across channels.

Product recommendations

Give your customers tailored recommendations based on buying history, behavior, and more to get them to purchase again—and again. 

Loyalty engagement

Create a continued pathway to purchase with personalized loyalty programs, featuring curated promotions, rewards and experiences. 

Cross-sell and upsell

Drive higher customer lifetime value by introducing new product categories, experiences, and services for them to explore.

We selected this platform because it brought all the pieces that I needed to create a single golden record for my consumer —  to allow me to really engage my consumer, at any channel, any which way they want to be communicated… That was the single most important investment in our data-centric journey.

Ekta Chopra
Chief Digital Officer

Frequently asked questions

Our AI-powered audience segmentation and real-time personalization capabilities allow you to target and engage customers with hyper-relevant messaging and offers across channels. This drives greater campaign performance. 

Our customers typically see at least a 2X increase in conversion rates by tapping into our unified customer intelligence to create tailored experiences that precisely match individual interests and needs. 

Our journey orchestration functionality lets you visually map pathways and leverage pre-built integrations to connect data and experiences across all online and offline touchpoints.

Our customer data platform enriches your first-party data by appending behavioral and demographic data from premium third-party sources. This expands your profiles for sharper segmentation and targeting.

Absolutely. We provide out-of-the-box connectors to all major marketing clouds so you can activate audiences, journeys and experiences across your martech stack.

By applying customer intelligence to craft personalized engagements, predict lifecycles, and monitor satisfaction signals, we help you boost retention, increase customer lifetime value, and build lasting loyalty.

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See why marketers love Uniphore